Specialist Blog - designing social media interfaces

One of the joys of the internet is the amount of information you can find on the web.  Even more interesting is the specificity of that information.

Today, I was thinking about a social media problem for a client - and was thinking about the placement of certain elements of the interface in the design. Naturally my search led to the web, and from a recommended book to an author, and then their website.

BOCARDO is the blog of Joshua Porter - who specialises in the design of interfaces and evaluation of social media.  His focus is on marketing.

His design philosophy is worthy of adopting, or at the least paying attention to:

Five principles guide my design philosophy:
    1.    The Experience belongs to the user.
    2.    Technology serves humans.
    3.    Design is not Art.
    4.    Great design is invisible.
    5.    Simplicity is the ultimate sophistication.

These sit pretty well with me - but they do betray his roots in programming rather than design.