Tuesday, February 15, 2011

Dear John

I opened the Sydney Morning Herald today to find that my bank, the National Australia Bank has sent the other major banks in Australia a 'Dear John' letter - the day after St Valentine's Day.

No branding
Somehow the advertising company has convinced NAB not to stamp their branding all over it.  The only identifier is the signature. It made me read right to the end.

About nothing really
Despite the ad really being all talk and not much substance, what a great creative, well executed. Congratulations to all who worked on it.  To see how really different it is, turn over a few more pages and you get this subtle ad from Westpac:

I love it when the banks have to compete. Not only do you get good deals - apparently you get good advertising as well.

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