Saturday, June 11, 2011

Do we read quicker with books, or iPads, or Kindle's or PC's?

I just came across this little piece of research from Jacob Neilsen over at
The iPad measured at 6.2% lower reading speed than the printed book, whereas the Kindle measured at 10.7% slower than print. However, the difference between the two devices was not statistically significant because of the data's fairly high variability.
Even more interesting is people's reading satisfaction level  on different devices:
After using each device, we asked users to rate their satisfaction on a 1–7 scale, with 7 being the best score. iPad, Kindle, and the printed book all scored fairly high at 5.8, 5.7, and 5.6, respectively. The PC, however, scored an abysmal 3.6.
The report also details comments from participants. Its interesting because most of them are about associations - people don't like reading on PC's because it reminds them of work. Will be interesting how the newer generations of people feel about reading on their hand held devices.  I know an 18 month old, that knows how to find his preferred video of Maisy Mouse, what to swipe, and what to 'press'. More comfortable with an iPad than a book.


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